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Retail Smarter

Don't just retail. Retail Smarter.™

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From hourly coaching to becoming your outsourced retail staff — we can help.

Meet the team.

Retail is a challenge — and we love it! Helping shoppers find great brands and products through an omnichannel retail experience makes the world go round (well, our world, anyway). We’re truly driven to exceed expectations of clients, retailers, and shoppers. And we’re resourceful, always finding creative ways to overcome any obstacle.

Click on any profile below to learn more or connect with us on LinkedIn.


Angie
Echele

Founder

  • Strategy & Oversight
  • Retail Sales
  • Retail Marketing
  • Business Development
angieechele

Barb
Lueckenotte

Client Success

  • Brand Management
  • Project Management
  • Retail Promotions
barb-lueckenotte

Holly
Belle

Supply Chain

  • Logistics
  • Forecasting
  • Inventory Analytics
  • 3PL Management
holly-belle

Jacob
Echele

Digital Marketing

  • Media Production
  • Graphic Design
  • Campaign Analytics
jacob-echele

Kathryn
Echele

Market Research

  • Copywriting
  • Content Marketing
  • Special Projects
kathryn-echele

We’re passionate about helping small brands get their big break.

While major retailers welcome small and diverse-owned brands, they still expect top-notch performance. That means doing “big brand” things — like compelling presentations, effective messaging, retail marketing, and operational excellence — all on a budget that’s only a fraction of the size compared with the competition.

We eliminate the “disadvantage gap” for small and diverse-owned brands by helping them retail smarter. (And we help bigger brands with smarter product launches, retail expansions, and retail operations, too!)

Hire us by the hour, by the project, or month-to-month.

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Retail Smarter
5850 Macklind Ave.
St. Louis, MO 63109
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