95% of new products fail — and every retailer knows it. That’s why putting a new product on the shelf is always a risky decision. So, while retail buyers want and need your new products, they also need to be convinced you can beat the odds. 

Retailer buyers want (and need) to see a comprehensive plan — not just a “pitch.”

Retail category managers want assurance that you’ve done your homework and that your business is truly retail ready — including product packaging, supply chain management and, most importantly, a solid marketing strategy. They also want to know that you’ve considered their unique needs, such as shelf space, category fit, and shopper demographics. 

And, you’ll only have a few minutes to effectively communicate all of this in a tightly focused presentation. If your presentation isn’t completely buttoned up, then retailers may not be convinced to take a risk with your brand.

We’ve created hundreds of successful retail presentations (we even teach seminars and training courses about it). So, we know how to develop the right messaging and design a compelling presentation that convinces retail buyers to put your products on the shelf.